Meet Jo Flynn, owner and Chief of Florals at Wildside, London.

In her former life, Jo was the Marketing MD of Body Shop, flying business class from London to San Francisco on a regular basis to meet the demands of her leadership role. 

Over time came three children and work generally became less workable with the demands of family life. So she quit. Put attention to building up a property portfolio and worked interior magic on most of her homes. Blessed with a creative brand and energy for six, Jo felt more was to be done. 

Having a passion for flower arranging, she enrolled at McQueens in ... and re-trained as a florist, starting her own floristry business off the back of finishing the course. 

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